These days, Louis Vuitton fans on Twitter have been discussing the  latest Louis Vuitton products which resemble the monogrammed canvas bag launched in 1896. Some resemble the monogrammed canvas bag launched in 1930. In short, they are different from those that female stars now carry. In fact, not only Louis Vuitton, Europe's major luxury goods companies were all re-launch these classic products, which would be to use the cultural heritage of the brand to communicate with consumers, but also in the temptation to crack down on those consumers who suffer from financial crisis.

Patrizio di Marco, President and CEO of Gucci, said that consumers now tend to adopt more cautious approach in regard to luxury brands. If we don't take history as a part of a company, it will be a major mistake. It is time we come to show history appreciation of the brand. Customers want us to provide products of substantial value but not those which are out-fashioned in half a year.

The professional said what consumers want were not the bright products but the position in terms of tradition and history. Louis Vuitton conveys an idea to its consumers that is Louis Vuitton handbags or other items enjoy a long-term value. This is in response to increasingly cautious approach.                                                                                                                                 .J