Louis Vuitton Story

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Louis Vuitton

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Louis Vuitton Story

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Louis Vuitton History

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Louis Vuitton

Louis Vuitton, a worldwide renowned brand, was an international French fashion house which was engaged to produce a wide range of products, such as Louis Vuitton handbags,leather goods, trunks, garments, jewelry, shoes, watches, accessories, sunglasses, and so on. Although the term Louis Vuitton is deeply rooted among people, it was originally referred to Louis Vuitton Malletier. It is well known for its iconic LV monogram and logo which symbolize an everlasting good reputation and wealth. This designer cherishes a large number of high-end products in the international fashion industry.
 
Dated from to the year of 1854, Louis Vuitton began to dwell on its legendary story in the world. It has its unique and thorough way to sell its products, in its own retail stores, high class shopping malls and even some small boutiques as well as online shopping. Day after day, year after year, Louis Vuitton continues to perform a fierce competition with those luxury brands such as Hermes, Versace, Burberry, Chanel, Gucci, Dolce & Gabbana, Christian Dior, Marc Jacobs,Fendi, Coach and Prada.

Louis Vuitton History

Dated from mid 19th century, as a retailer of trunks and luggage, Louis Vuitton had a good fame in these industries. Upon the entrance of the 20th century, it expanded its selling scopes and began to touch on the metropolis. The middle of the century was a turning point when it came to the stage of fashion. Then it infused the idea of the signature of Monogram Canvas to purses and bags. Thanks to its merger, LVMH was created, which made a big stride in history. It is true that all of us come to know the popularity of LV, but not all of us know that this special period was so meaningful to LV for the reason that its image as a luxury giant built up. From a quantity of celebrities who exclusively ordered louis bags in history to the most ordinary people, LV goes in for the fulfillment of their dreams.

Introduction

Born in 1821 in Jura of France, Louis Vuitton was the father of the company. In 1835, he came up with an idea to walk just by foot from his hometown to Paris, which has a distance over 400 kilometers. With nothing to answer for the cost of his journey, he took on a lot of fragmentary jobs. In Paris, he became an apprentice Layetier to outstanding households. Prestigious then he came in this field, therefore Napoleon III of France appointed Vuitton as Layetier to his wife. The more he kept touch with the French aristocracy, the more he knew how to create a gorgeous travelling case. From then on, he went down to designing his luggage, which made LV Co. come into shape.

1854 to 1892

It was Monsieur Vuitton that set up Malletier à Paris in 1853 on Rue Neuve des Capucines, Paris. Afterwards he used trianon canvas, lightweight and airtight, as the material to his flat-bottom trunks in 1858. When Vuitton's trunks hadn't come into being, rounded-top trunks were used to promote water to run off as a result of not having the ability to be stacked. Yet Vuitton's gray flat trunk of Trianon canvas could do. With its triumphant act and appreciable prospect, other designers of this field began to imitate LV's style and design in a situation just like bamboo shoots after a spring shower.

In the year of 1867, the corporation took part in Paris universal exhibition. For fear of imitation, he applied the design of beige and brown stripe instead of the Trianon design. 1885 saw the opening of its first store located on Oxford Street, London, England. In view of the imitation becoming further intensified, Louis Vuitton designed the Damier Canvas pattern by adding a logo saying "marque L. Vuitton déposée," as a declaration of its patent trademark. Unfortunately, Louis Vuitton passed away in 1892 with his son carried on his undertakings.

1893 to 1936

After inheriting the course of his father, Georges Vuitton endeavored to enlarge the scale of the company. Aimed at building up a worldwide scale company, he made his products shown at the World's Fair Chicago in 1893. 1896 was the time when the series of Monogram Canvas began to seize our eyes. All over again, it was legendary; hence a worldwide patent were made on them. As for the graphic features, quatrefoils, florals and the LV monogram were applied. Soon thereafter, the patents turned out to be a right hand to stop the fake goods. Later yet also of the same year, Georges took trips to lots of places. During his trips, he sold his products. In 1901, the Louis Vuitton Company brought out the louis handbags.

The Louis Vuitton Building opened on the Champs-Elysees by 1914, a biggest store unprecedented selling travel-goods. After that, this kind of store covered the cities of New York, Washington, Bombay, London, etc. during the time when World War I broke out. Then in 1930, the Keepall bag came into view while in 1932, LV Noé bag leaped into great masses' eyes with the Louis Vuitton Speedy bag that followed. In 1936 when Georges Vuitton died, his son also succeeded to the corporation.

1936 to 2000

From the year of 1936 to the year of 2000, the look of the leather was used in each kind of product, from purses, wallets to luggage carrier. One step was taken. In 1959 the company improved the signature Monogram Canvas to make it much softer so that it could become much easier to enlarge the scope of the products. It was said that fake products made a comeback during the period from 1960s to the 21st century. In 1966, the Papillon, a bag still favored nowadays was launched. With the annual revenue of $10 million USD by 1977, it opened the first stores in Japan the next year. Then in 1983, it took part in the America's Cup and the Louis Vuitton Cup was formed. A store was opened in Taipei in 1983 and then in Seoul in 1984, which embodied that luis vitton had set foot in Asia. 1985 was the time when the Epi leather was introduced.

LVMH was created in 1987. Two main manufacturers, named as Hennessy and Mot et Chandon allied with Louis Vuitton to forge a union of luxury goods. By 1989, Louis Vuitton had already had 130 stores in the world under operation. Yves Carcelle was the president of LV from the 1990s. In 1992 saw the first store at the Palace Hotel in Beijing of China turning up. In 1993 and 1994 it introduced the Taiga leather line and the Voyager Avec respectively. 1996 saw in the Centennial of the Monogram Canvas and seven cities held the celebration.

Pen collection was launched in 1997, then Louis Vuitton cooperate with Marc Jacobs in 1998. The first prêt-à-porter line of clothing both for men and women was designed in 1999. The Monogram Vernis series, the LV scrapbooks, and the Louis Vuitton City Guide were seen to appear in the same year. The mini monogram line was launched in 1999. 2000 witnessed the opening of the first store in Morocco. Still another event need to mention in 2000 was that one auction was held at the International Film Festival in Venice in which the vanity case "amfAR" designed by Sharon Stone was sold with the aim to set up The Foundation for AIDS Research.

2001 to the modern times

By 2001, Stephen Sprouse went hand in hand with Marc Jacobs and designed Vuitton bags of a limited-edition line that with graffiti written on the monogram design. Louis Vuitton is also seen read on the graffiti on some kinds of bags and pieces. This signified that even though without the Monogram Canvas background, it was also accessible to Louis Vuitton's V.I.P. customer list.When you have the LV V.I.P,you can buy some limited Louis Vuitton handbags.

The Tambour watch collection was released in 2002. In 2003, Takashi Murakami worked together with Marc Jacobs and thus smartly designed the new Monogram Multicolor canvas lines of handbags and accessories including monograms of the standard Monogram Canvas. Takashi Murakami thought out the sakura pattern in which yellow flowers were placed on the Monogram Canvas at random. This unique design was only seen on a small portion of pieces. The production of this kind suspended in June 2003. All in the same year 2003, the company opened its Moscow, Russia, India and New Delhi stores. Besides, the leather kinds were also launched. The 20th anniversary of the LV Cup followed after then.

After celebrating its 150th anniversary in 2004, it also opened its first store in Shanghai of world sale. Then after resuming the Champs-élysées store referred to the largest LV store throughout the world, the Speedy watch collection was introduced. Then the inauguration of the Espace Louis Vuitton took place on its 7th floor. In 2008, Louis Vuitton brought out the Damier Graphite canvas, a feel both masculine and modern.

Today's Louis Vuitton

Propaganda activities

A number of reputed models, actors and actresses were chosen to join the propaganda activities of the company.
Generally it uses print ads and billboards as its advertising tools counted on some chosen press and some celebrities like Steffi Graf. Nevertheless, it wanted to make some changes. The idea of getting into TV or cinema was formed. Its maiden commercial part that lasts 90 seconds has different versions of 13 languages.

Scopes of products

Louis Vuitton workmanship has not made any alternations. Since the 19th century as luggage has been still hand-made. Thanks for the hardship of the handy craftsmen, travelers can have only one key their luggage. No matter the woven frames or miscellaneous, it needs backbreaking work for a long time.

First used in the late 19th century, the common signature of LV is brown Damier and the material is Monogram Canvas. The distribution channels of it are its stores in the world where the quality and price are under control. Furthermore, no discount was offered nor duty-free stores existed.

Brand

Being evaluated to be world's 29th most famous brand, Louis Vuitton is a treasured brand as for you and me. It is said that the brand is worth about USD 20 billion.

The company doesn't turn a deaf ear to this serious problem. The contrary is the case. It makes a great effort to fight against the counterfeiting at all costs. Furthermore, it keeps the distribution of goods under glass with more carefulness. Nowadays, you can get access to its products in its authentic boutiques located at the large-scale or high-end shopping malls. In addition, its official site is also a workable and recommended way to buy authentic LV goods.

Controversial news about Louis Vuitton

The relationships with Nazi Germany
Louis Vuitton: A French Saga, a book expatiates on the relationships between this big family and the puppet government and the unknown scandal done by them. The spokesperson representing for the publisher said, "Louis Vuitton Co. kept silent, but they intended to bury the fact. Thereafter, there were some representatives from LVMH said on behalf of their company. They said that they didn't ignore the facts, but the author has made some exaggerations.

The dispute between Louis Vuitton and Britney Spears video
In the course of its fighting against the fake goods, it succeeded in prosecuting Britney Spears in 2007. Things went go like this, during the part playing "Do Somethin", it seemed to have some offences on the logo of the brand. Later, the show was stopped with MTV and Sony BMG being fined€80,000 respectively.

The dispute between Louis Vuitton and Darfur Charity

Louis Vuitton sued the artist Nadia Plesner for the duplication of a bag in February, 2007. The duplication was about a poor child with a lack of nutrition holding a designer dog and a designer bag. The image was seen both on T-shirts and posters. The profits thus flowed to the charity "Divest for Darfur". Thus the artist asserted that the focus of the image was the designer bags but nothing to do with the brand of Louis Vuitton. After that, a series of disputes came forth between Louis Vuitton company and the artist. Another illustration is now replaced the previous one. However, it still arouses much attention.